Instagram CEO testifies about competing with TikTok: ‘You’re either growing, or you’re slowly dying’

When Adam Mosseri took over Meta-owned Instagram as CEO in 2018, the app was experiencing what he’d later call “concerning” drops and plateaus in user engagement, thanks partly to fierce competition from a new app: TikTok. Instagram estimated in 2019 that 23 percent of the decline in time spent on Instagram in the US was…

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The xAI–X merger is a good deal — if you’re betting on Musk’s empire

When Elon Musk announced that his AI startup, xAI, had acquired his social media company, X (formerly known as Twitter), in an all-stock deal, it raised some eyebrows. But in many ways, the deal made sense. xAI’s chatbot, Grok, was already deeply integrated with X, X was floundering financially, and Musk needed a way to…

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