‘We are the media now’: why Tesla’s robotaxis were dominated by Elon Musk superfans
Over the years, Tesla has built part of its reputation on hosting big, bold events to generate authentic hype for upcoming releases. The robotaxi launch in Austin, Texas, last week wasn’t one of them. Coverage of the rollout was dominated by a close-knit cohort of Tesla influencers and Elon Musk superfans, many of whom are…