At yet another splashy event, Apple on Tuesday introduced its latest lineup of iPhones: the iPhone 17, 17 Pro, 17 Pro Max, and a new slimmer version dubbed the iPhone Air. The “Air” branding is meant to bring to mind other lightweight — and sometimes less expensive — Apple products like the MacBook Air and…
At this year’s Worldwide Developers Conference (WWDC 25), Apple announced a slew of updates to its operating systems, services, and software, including a new look it dubbed “Liquid Glass” and a rebranded naming convention. Apple was notably quiet on one highly anticipated product: a more personalized, AI-powered Siri, which it first introduced at last year’s…
It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We…
It’s WWDC 2024 keynote time! Each year Apple kicks off its Worldwide Developers Conference with a few hours of just straight announcements, like the long-awaited Apple Intelligence and a makeover for smart AI assistant, Siri. We expected much of them to revolve around the company’s artificial intelligence ambitions (and here), and Apple didn’t disappoint. We…
Each June, Apple unveils its newest software features for the iPhone at its futuristic Silicon Valley campus. But at its annual developer conference on Monday, the company will shine a spotlight on a feature that isn’t new: Siri, its talking assistant, which has been around for more than a decade. What will be different this…
There’s a lot riding on next week’s WWDC 2024 keynote. The presentation’s stakes are far higher than your standard post-event market moves. The pressure for Tim Cook and crew to deliver the goods is, in a very real sense, even higher than it was in the lead up to last year’s Vision Pro announcement. On…