The Technology Partener
Many sites saw their organic traffic decline in 2024, in big part due to the rise of AI-generated search results. Many queries no longer lead to click-throughs, and even when users click, it is hard for companies to get more context on searches made within apps like ChatGPT or Perplexity. The answer to this problem…
It takes me a minute to figure out what’s going on in this TikTok livestream happening on the morning of the US presidential election. The screen is split in two. On the top, a man is streaming himself from the chest up, shouting at viewers. On the bottom is an electoral map of the US,…
There is a general consensus today that generative AI is going to transform business in a profound way, and companies and individuals who don’t get on board will be quickly left in the dustbin of history. At the same time, as companies delve more deeply into this technology, they want proof, actual business metrics, that…
