The Technology Partener
Last month, Roku ensnared itself in controversy after customers quickly complained about a limited test where an advertisement for Moana 2 started playing as soon as the company’s products were powered on. Across Reddit and other social media channels, people threatened to ditch their devices if Roku repeated such an experiment. The message, at least…
Waymo is preparing to use data from its robotaxis, including video from interior cameras tied to rider identities, to train generative AI models, according to an unreleased version of its privacy policy found by researcher Jane Manchun Wong. The draft language reveals Waymo may also share this data to personalize ads, raising fresh questions about…
AI-powered search engine Perplexity says it’ll begin experimenting with ads on its platform starting this week. Ads will appear in the U.S. to start, formatted as “sponsored follow-up questions.” (E.g., “How can I use LinkedIn to enhance my job search?”) Paid media will be positioned to the side of answers, and labeled as “sponsored.” Brands…
The World Series between the Los Angeles Dodgers and the New York Yankees is in full swing, and millions of people in the US and abroad are tuning in nightly watch the showdown. Some fans are also being forced to watch graphic and hateful political ads — and though some ads are preceded by a…
